This week's featured Graphic Design piece is a work done for property developer Mileeu Property that redesign their literature. It is from Computer Arts September 2013 issue.
The designer made decision to break away from the pack of those designing literature for property developers and reduce the elements in order to clarify the message as well as to stand out. The designer studio used the placement of designs and negative space as part of the message to invoke infer images in property development. With this choice of minimalism the reason each element is placed in the whole has to be considered and its effect maximized.
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