A look at Harvard Medicine magazine

Harvard Medicine Winter 2013 Magazine cover and interior page designs featured in the Communication Arts Design Annual 54 September/October 2013.

These designs are interesting in that the flag design is present in both. 

The flag on the cover is designed with many lines already and the designer utilized this characteristics to add naturalistic images of medical images to link it to the healthcare theme of the magazine.  The intense naturalistic color combined with the lack of negative space makes it seem energetic.  The repetitiveness gives it a sense of professionalism.

The inside page goes for a different type of balance with the large fonts and font images on the left balancing the text a small medical imaged flag on the right.  The font images are abstract and keep in line with the theme to insert medical imagery into image or in this case what looks like pseudo logo.  The colors are toned down to what is a greyscale image with only the flag in color.  The large scale of the pseudo logo and the the abstract of the medical imagery within will pull the eye of those whose primary intent is to read the text.  The same things plus the words are designed to effect the context of the person reading the text to reflect its relationship to the magazine and perhaps other things.  The pages theme is completely unified and the connection to the cover is maintained by the small flag and medical imagery in the pseudo logo.