Friday, September 13, 2013
Website Graphics
I obtained this image of the Architectural Woodwork Industries website from Graphics 100 Best in Design 2012. It stops the motion in order to reveal this energetic but orderly environment in still motion. Pictured in this work are five page views from the website that show a unity of design that concentrates on showing of the product of AWI
The top right and middle view rely on one image to make their point and each has a fairly high degree of contrast. The bottom left also uses a single image and skylines the building though the trees in front seem somewhat distracting. The top left view is a mixture of text and an image that seems to emphasize the image over the text as if espousing the adage that a single image is worth a thousand words. The last view uses several more ordinary images as the emphases is given to the text. The headers are repeated on each view with different links active and the background is a darker translucent or completely transparent depending on the content of the page being viewed. The footers when they are shown follow the same general pattern. This achieves the goal of unifying them with the content and connecting the logo to the product and information displayed.
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