Friday, September 6, 2013

Ad Graphics





This graphics design image is from the Art Directors' Club Annual 90.  It is a 2012 published design work done to appeal to a certain customer base.  It uses design to evoke humor as well as to emphasize the effectiveness of the Tip-ex product.

The design of elements is simple relying on its chosen audiences familiarity with YouTube to make the overall design successful.  It overlapped images, using the video's dominating presence and the product's ad placement to introduce Tip-ex into the whole and making the story about it instead of about the angry bear and the hunter. 

The actual add is interactive and is still available.

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